Go where the future of wellness is being shaped

May 29 - June 1, 2026

Novotel Ambassador Seoul Yongsan
Seoul, South Korea

FEB 9-10 2025

Trusted By The Worlds Top Spas:
LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Regional Buyer Events

Where spa leaders discover top brands, spot the latest trends, and grow revenue

Unlike traditional trade shows, our curated one-day event connects you directly with top brands, treatments, and revenue-building insights.

Step into a space built for spa leaders like you—where discovery meets connection.

Be inspired by new brands, uncover emerging trends, and leave with strategies that drive revenue and results.

DESTINATION WELLNESS

Where spa leaders step into world-class experiences that restore, elevate, and reshape how they envision wellness for their business.

Destination Wellness is an intimate 3-night retreat connecting U.S based spa and hospitality leaders to the source of what’s shaping global wellness.

Experience Seoul firsthand through its wellness rituals and innovations and return inspired to elevate your spa business.

A retreat perfect for: Prestige spa and hospitality leaders shaping guest experience and wellness strategy. U.S.-based buyers. Limited availability.

Voted Best Industry Event By Dermascope Magazine

Inside Last Years Destination Wellness

Presented By Our Diamond Sponsor:

Go where the future of wellness is being shaped

 One global retreat. A group of like-minded leaders. Cultural wellness experiences, connection-driven conversations,
and a renewed sense of personal and professional clarity.

Discover:

Step inside world-class wellness rituals and observe how design, service, and flow create measurable outcomes. Gain clarity on what excellence looks like and how to translate it to your property.

Experience:

Participate in real wellness rituals exactly as guests do. Feel pacing, environment, and delivery firsthand so you can elevate your own guest journey with confidence and intention.

Connect:

Build trusted relationships through shared immersion, reflection, and dialogue. Exchange insights with senior leaders and aligned partners without sales pressure or trade show noise.

Lead Forward:

Return home and see your wellness strategy differently. Implement refined rituals, programming, and partnerships inspired by firsthand experience and expanded leadership perspective.

Global Wellness Immersion

Why Is Korea Setting the Global Standard?

Korea is redefining wellness rituals, guest experience, and beauty innovation on a global scale. Its skincare brands are known for its research and development, blending advanced science with marketing and storytelling. What begins in Seoul often shapes what arrives in the North American market next.


Experiencing this evolution firsthand offers insight into the innovations that will influence U.S. spas, hospitality groups, and consumer expectations in the years ahead. Seoul is not following wellness trends, it is shaping them.
Experience Seoul Through the Lens of Live Love Spa. Curated. Guided. Effortless.

Our Venue

WHERE MODERN WELLNESS MEETS ANCIENT TRADITION

Novotel Ambassador Seoul Yongsan

May 29 - June 1, 2026

 A dynamic blend of innovation and tradition, Seoul is the perfect destination to explore the future of wellness. Novotel Ambassador Seoul Yongsan is Accor' representative upscale hotel located right at the heart of Seoul, offering global standard services. Novotel Ambassador is connected to Yongsan Station, the city's major transit with ITX, KTX, and two subway lines, and is only 10 minutes away from Yeouido, the financial center, making it the most optimal location for both business and leisure travelers.

INSIDE OUR DESTINATION

Inside Seoul, South Korea

Seoul, the vibrant capital of South Korea, hums with energy where neon lights shimmer over the Han River and centuries old palaces rise beneath glass towers. From K beauty to K pop and K dramas, this is the city shaping global culture and consumer demand.

Now experience it alongside your industry peers, thoughtfully guided by Live Love Spa. Immerse yourself in the wellness innovations and cultural rituals influencing what is next, gather over late night street food and karaoke, and build partnerships that move your business forward. You return home inspired, connected, and ahead of the curve while others are still watching the trends from afar.

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Retreat with spa partners from properties like:

Past Attendees Include:

Aman NY / 730 Crown Spa | Amrit Ocean Resort | Ananya Spa | Boca West Country Club | Caesars Palace | Cal-a-Vie | Canyon Ranch Corporate | Eau Palm Beach Resort and Spa | Four Seasons Hotels & Resorts | Four Seasons Resort Scottsdale | Glade Spring Spa at Suncadia | Global Ambassador Hotel | Hard Rock International - Seminole | Hilton Corporate | Leah Crump Consulting | Marriott International | Mii amo | Murrieta Hot Springs Resort | Nemacolin | Principal PLG Consulting | The Estate by SBE Corporate | The Lodge at Woodloch | The Phoenician Resort | The Polo Club of Boca Raton | The Ritz-Carlton Bacara, Santa Barbara | The Ritz-Carlton Orlando | Under a Tree Wellness Consultancy | Woodhouse Spa

YOUR EVENT EXPERIENCE

The Agenda

Arrival Day
Friday May 29th

Event starts at 6:30pm - welcome reception, grounding experience, and first connections with fellow leaders. Ease into the retreat with restorative wellness designed to shake off travel and open your mind for the week ahead.

Day One
Saturday May 30

Innovation Showcase & Treatment Experiences

Morning movement and mindfulness, curated cultural wellness activities, and hands-on sessions that highlight Korea’s most iconic healing traditions. Evening relaxation and inspired conversations over dinner.

Day Two
Sunday May 31st

Lunch Is Served

Immersive wellness innovation day - wellness experiences and brand activations. Space for deep connection, collaboration, and future-planning conversations.

Departure Day
Monday, June 1st

Sip + Social Hours

Event ends at 2:00pm - Closing reflections, intention-setting, and final moments together before departures. You leave restored, focused, and ready to lead forward with new ideas and deeper clarity. (Options to sign up for pre & post excursions after registration)

Our Trusted Brand Partners

meet our DIAMOND SPONSOR

We are honored to welcome CERAGEM as our Diamond Sponsor for Destination Wellness. Founded in South Korea, a country globally recognized for setting the pace in beauty, technology, and integrative wellness, CERAGEM is redefining restorative care through advanced thermal massage innovation designed to support circulation, recovery, and total-body balance. Their commitment to accessible, science-backed wellness aligns seamlessly with the spirit of this retreat.

Platinum sponsors

SUPPORTING BRAND SPONSORS

DESTINATION WELLNESS 2026

Destination Wellness 2026 Single Pass

• Three-night hotel stay at the Novotel Ambassador Seoul Yongsan in Seoul Friday May 29 to Monday June 1, 2026
• All meals during official event programming
• Dinners include one beer or wine
• Mindfulness, cultural, and wellness experiences
• One-on-one connections between spa buyers and brand partners
• Swag box sent prior to the event for U.S.-based addresses
• Pre-event virtual meetup
• Finale dinner and additional curated experiences

Members save 30% off on retreat tickets. Learn more about becoming a Wellness Club member.

Starting at: $3,399

* Pricing Exclusively For Qualified Buyers. 2 Buyer Pass available at registration for $5,299.

Learn more about our Destination Wellness Concept

RAVE REVIEWS

Attendee Love

Kenneth Ryan
Chief Longevity Officer
The Estate

Derek Hofmann
Senior Director of Spa and Wellness
Four Seasons Resort Orlando

Brian Goodwin
Global Educator
Eminence Organic Skincare

STILL NOT SURE?

Frequently Asked Questions

You've got questions, we've got answers!

Who is Destination Wellness for?

Spa owners, directors, managers, corporate leaders of spa resorts, destination wellness properties and brand partners looking to expand their perspective, elevate guest experience to experience wellness in a new cultural setting.

Is this event focused on education or wellness?

Both. You’ll experience cultural wellness practices firsthand while also participating in conversations that spark creativity, collaboration, and expansion for your property.

Are activities physical?

We offer a variety of experiences including movement, meditation, healing arts, and cultural exploration. All activities are optional and accessible for all levels. See specific itinerary for details on activities for this retreat.

Will I meet with brands?

Yes. You’ll connect with curated brand partners throughout the retreat in a relaxed, organic environment, giving you space to explore new ideas and future collaborations.

What does the cost include?

• 3-night hotel stay in Seoul (May 29-June 1, 2026)

• All meals for the event during programming times

• Dinners include 1 beer or wine

• Mindfulness, Cultural & Wellness Activities

• One-on-One Connections between Spa Buyers & Brand Partners

• Swag Box Sent Prior To Event (U.S. based addresses)

• Pre-Event Virtual Meetup

• Finale Dinner & more!

What is NOT included in my registration?

All flights, transportation, or transfers before and after the event are not included in your registration.

Can I extend my stay?

Absolutely. Many attendees choose to stay a few extra days to enjoy the city. All extended stays both pre and post event are the responsibility of the attendee.

Do you offer hosted buyer opportunities?

Yes. We offer a very select number of hosted buyer opportunities for qualified spa leaders. Space is extremely limited and selected early in the year.  Approvals are thoughtfully curated to ensure the right people are in the room for the right reasons.  Email - [email protected] to express interest.

How is Destination Wellness event different from other Live Love Spa events?

Destination Wellness is an intimate 3-night retreat connecting U.S based spa and hospitality leaders to the source of what’s shaping global wellness.

Spark is an intimate 3-night leadership retreat for senior spa & hospitality executives to build trusted relationships, exchange real business insight, and return home with clarity, confidence, and direction.

Corporate - An exclusive, invite-only gathering for corporate spa leaders in the following organizations -  Marriott, Hilton, Four Seasons & Hyatt

Regional events - Where spa leaders discover top brands, spot the latest trends, and grow revenue in a curated, intimate setting.

National Wellness Month Trends event - Our flagship celebration of what’s next in wellness - where self-care meets innovation, and the industry’s top spas, brands, creators, and media come together to lead the movement.

I'm a brand - can I exhibit at this event?

Ideal brand partners at Destination Wellness are experiential/solutions based companies aligned with destination and resort spa environments who value long term relationships and contribute insight without competing for attention. Participating brands must offer relevant solutions, support multi location operations, provide gifting for attending leaders, and commit to thoughtful follow up rooted in alignment and credibility.

I am an Elite Member. How can I get my member discount?

Message your client relationship manager or email [email protected] for special member rate at 30% off regular pricing with a special link to register. 

A retreat unlike anything else in the industry

Gain A New Perspective

Experience wellness as a guest and see your spa through a refreshed lens. Step into new traditions, new scenery, and new possibilities for your team and property.

Relationships That Last

Shared experiences create real connection. Travel, explore, and grow alongside industry leaders who become collaborators - and often lifelong friends.

Leave Ready to Elevate

You return with clarity, creativity, and a renewed sense of purpose. As one attendee said, “I feel restored both personally and professionally.”

Experience the magic of Destination Wellness!

Transform the way you think about wellness, culture, and what's possible for your business.

EVENT TICKETS

Choose Your Sessions

MONDAY

$199

8:30AM
SpaPro Morning Perks with coffee
9:00AM - 4:00PM
Innovation Showcase & Treatment Experiences
11:30AM
Lunch is Served
4:00PM
Happy Hour

Secure Payment

TUESDAY

$199

8:30AM
SpaPro Morning Perks with Coffee
9:00AM - 4:00PM
Innovation Showcase & Treatment Experiences
11:30AM
Lunch is served
3:00PM
"Wine down" Hour

Secure Payment

Event Confirmation

You're In!

Congratulations, you’re now registered for an amazing event! Here are some resources & tips to make it the most successful day with us.

You’ll receive your event confirmation in the next few minutes.
If it doesn’t hit your inbox within
15 minutes, please reach out to [email protected] and we’ll make sure you’re all set!

Event Details:
Date: February 9 & 10, 2025  
Time: 9AM - 4PM

Location: Pasea Hotel

Address: 21080 CA-1, Huntington Beach, CA 92648